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Will You Open Your Vaults In 2012?
Before I proceed with this post and to avoid any misinterpretation, I will not be talking about your company’s money vault. Other more qualified professionals can advise you how to manage your funds...
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Social Media Marketing: How To Work Smarter In 2012
You’ve probably read many times how social media changed our lives, provided us with a voice and made everyone a publisher. However, millions of people and companies have jumped on the wagon since the...
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4 B2B Content Marketing Ideas From A TV Cooking Show
I’m a big fan of home made food and for many years I’ve been learning tones from TV cooking shows. One of my favourites is “River Cottage”, by Hugh Fearnley-Whittingstall, a chef well known for less...
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6 Creative Online Calls To Action For Your B2B Documents
Very often we send or receive all kinds of different documents online and offline, such as proposals, branded presentations, training packets, etc. All those papers have a purpose. We would like people...
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How To Waste Your Time On LinkedIn
I receive about five undesired LinkedIn messages every month. I got this one a few days ago that seemed to have a bit more work than the average. I felt bad for the person sending this message. He or...
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Global Companies And The Opportunity Behind “Local”
I recently went to Oman with my family in-law. It was a fantastic experience. We drove across the country and explored its scenery and culture. Despite how different life is in this angle of the...
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Brand Monitoring: The Tipp-Ex Campaign Is Back But Was It Successful?
Last Thursday, Tipp-Ex (a BIC product) launched once again their interactive campaign with the funny bear: “In the first season, viewers were invited to white and rewrite the story… For the second...
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Business Opportunity Missed: No Photos Or Videos Please!
This is the kind of situation that you will more likely encounter while being on holidays. It’s a very popular rule that many businesses (big and small) keep nowadays. Why do you think they still do...
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The Social Media Race Companies Can’t and Can Win
It has been a few years since social media became popular. I wouldn’t say mainstream since a huge number of companies haven’t gotten started yet. Another good portion have recently acknowledged its...
View ArticleThe Stream Economy (Or Why Your Company Needs To Be In Social Media)
Thousands of brands and companies have embraced social media already. However the vast majority haven’t adopted it yet. You can already see this question in the air, coming especially from the C suit:...
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